INDUSTRY NEWS: MAN, monster of African roads

"The One MAN Kann Trip has been the perfect vehicle with regard to MAN’s journey in LA, which has been ongoing for just more than 53 years, and a perfect rolling celebration of MAN’s 100 years in the commercial vehicle production business.

"Over the years, the road transport industry, each truck and bus, offers seen significant developments within technology which have boosted financial activity and opened brand new international trade channels.

"The One MAN Kann Quest demonstrated the synthesis of those advancements in an adventurous as well as innovative way, capturing the actual imagination of both the articulated vehicle transport industry and the Africa public. "

The company’s global head of marketing, Björn Loose, emphasised the developing importance of digital communications inside commercial vehicle marketing.

"MAN’s digitisation strategy is based on 4 pillars: Connected Truck utilizing MAN telematics; Connected Conversation using cellular devices and also the internet; Connected Data making use of cloud servers; and Linked Retail where interactive product sales tools are used by our own representatives to enhance the customer encounter.

"The One MAN Sollte Journey was one of the most revolutionary marketing campaigns MAN has observed in its history, where all pillars of our digitisation technique were employed to not just give us vital data within the TGX but also to gather cleverness on our African customer base, that, quite clearly, was fascinated by the sheer adventure and also novelty of the journey, inch he said.

"Content might be king, but context is actually queen. Customers want a lot more than mere product features along with benefits. They demand client stories that are relevant to their own lives. The journey, using its world-class weekly videos, accomplished this brilliantly - psychological brand-building at its best, inches Loose added.

For Manser, the journey was individually transformational and underscored the particular relevance of experiential marketing these days.

"You only learn about things by actually doing it. You can not learn about something by reading through a book or listening to it.

"This epic trip in the TGX with Nduna sharing his expertise beside me has changed the way I see trucks on the road. They are the lifeblood of our economy, keeping every thing together.

"What’s more, transportation is about human beings and the car owner is the most important individual in a fleet. The TGX truly empowers the driver to do at his best. very well

The challenges facing expert long-haul drivers, particularly throughout Africa, were given mass general public exposure by the trip.

"In Africa you have to adapt or even be permanently frustrated. The person TGX is a massive enhancement on its predecessor versions - all comfort all through, which makes for a safer and much more efficient trip, " stated Chari.

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